God’s love is not like the love expressed by many in our culture today: a love of convenience and ego. That is, “I will love you as long as you add value to my life and please me. When that ceases, so does my love for you.” For many, love is conditional. The conditions may be different depending upon the relationship, but there are still conditions to be met in order to “earn” our love.
Unconditional love does not mean that God loves everything we do, but rather His love is so intense that He loves every sinner, no matter how vile and despicable he or she may be in the eyes of humanity, so much that He provides a way for them to find love, life, and holiness (John 3:16).